In a significant development for the luxury automotive sector, Ferrari has postponed the launch of its second fully electric vehicle (EV) from 2026 to at least 2028. As reported, sources close to the company, is attributed to sluggish global demand for high-performance luxury electric vehicles. Ferrari, renowned for its powerful gasoline engines and hybrid models, is set to unveil its first electric vehicle in October 2025, with customer deliveries expected in October 2026.
The delay in the second EV model’s launch reflects broader industry challenges. Affluent buyers remain hesitant to embrace electric sports cars, citing the absence of the distinctive engine sound and concerns about battery weight and sustained power delivery compared to traditional fossil-fuel engines. Ferrari’s internal strategy had initially targeted a late 2026 launch for the second EV, but the lack of genuine, sustainable demand has prompted the company to push the timeline to 2028 at the earliest, but there might be further delays to that deadline as well!
The plan for a second Ferrari EV has been delayed twice by the Maranello, Italy-based company. Initially there was a one-year postponement, but now the model will launch in 2028 at the earliest, the second source said, adding that demand for high-performance is currently “zero”.
Industry analysts suggest that this move will give Ferrari more time to refine its proprietary EV technology, ensuring that future models meet the brand’s performance and experiential standards. The luxury automaker’s cautious approach highlights the complexities of transitioning iconic brands to electrification, especially when core brand attributes like engine sound and performance are at stake.
Ferrari’s first EV will be introduced in three phases, culminating in a global debut in spring 2026. The company’s decision to delay its second EV highlights the unique market dynamics facing luxury carmakers as they navigate the shift to electric mobility.
