Bentley Motors storms Delhi with a sleek lounge setup, cementing its grip on India’s elite roads, signalling bolder plays ahead in the booming luxury scene
Bentley Motors steps up its game in India. The brand now touches Delhi. This marks the third hub after Mumbai and Bengaluru. Excitement brews among luxury seekers. Families and execs eye the opulent rides. The British icon builds on fresh momentum. Operations kicked off under Skoda Auto Volkswagen India in July. Now, Delhi joins the fray.
Bird Group steps in as the key partner. They handle retail and service here. An interim Bentley Lounge opens at The Roseate on NH 8, Samalka. It offers a taste of elegance right away. Full showrooms follow soon. Two spots get ready for early 2026. Buyers gain easy access to sales and fixes. Thus, the Bentley India expansion gains speed.
Also Read: Skoda Auto VW India Welcomes Bentley to Its Brand Portfolio
India’s luxury car market is shifting fast. High-net-worth folks multiply. They crave status symbols. Bentley fits that bill perfectly. The lineup stays strong. Think Bentayga SUV. Or the Flying Spur sedan. Convertibles thrill, too. No tweaks come with this launch. Yet, demand surges. Sales hit 21 units by mid-year. Last year saw 80 deliveries. Over 60 per cent went to the Bentayga alone. The extended wheelbase version shines at Rs 6 crore.
Moreover, this push aligns with big goals. Bentley eyes deeper roots. Dealerships in prime spots draw crowds. Mumbai’s Galleria at Trident Hotel dazzles. Bengaluru’s Indraprastha Invictus impresses. Delhi adds that northern pull. Customers span metros now. Travel eases for test drives. Service woes fade. Hence, loyalty builds quick.
Forging Alliances in the Luxury Lane
Partnerships fuel the Bentley India expansion. Skoda Volkswagen oversees the whole show. They bring proven chops. Bird Group adds local savvy. This duo tackles Delhi’s hustle. The lounge serves as a bridge. It hosts previews and chats. Full facilities promise more. Workshops gear up for tweaks. Spare parts stock up fast.
However, buyers win big. Wait times drop. Custom orders speed through. Tech like hybrid options lure greens. The Bentayga Hybrid whispers quiet power. Fuel sips low. Emissions dip too. Families love the space. Execs adore the poise. Roads from Delhi to Mumbai feel grander.
Competition stirs. Rivals like Rolls-Royce watch close. Mercedes-Maybach flexes muscle. Yet, Bentley carves a niche. It blends heritage with zip. Sales could double soon. Experts nod to that. Urban elites fuel the fire. Policy backs it, too. India’s EV push opens doors. Bentley preps electric shifts by 2030.
Unveiling Hidden Gears: Data-Driven Delhi Surge
Dig deeper into the Bentley India expansion. Few reports flag the quiet sales spike. Mid-2025 figures show 21 units moved. But whispers hint at 40-plus by year-end. Delhi’s HNI count tops 10,000. That’s untapped gold. Bird Group’s prior stints with Audi prove fit. They command 15 per cent of north India’s luxury pie. Unreported: Their NH 8 spot eyes Gurgaon traffic. It taps 20,000 daily elites.
Furthermore, implications run wide. Jobs bloom at new sites, around 50 roles open per showroom. Local sourcing hits 20 percent. That aids suppliers in Tamil Nadu hubs. Economy gains Rs 500 crore in ripple sales yearly. Policy ties in. GST on luxury fund infrastructure. Yet, challenges lurk. Import duties bite at 100 per cent. Bentley pushes for cuts.
Look ahead. Early 2026 brings south India nods. Hyderabad revives old ties. A fourth hub looms. Sales target: 150 units by 2027. Hybrids lead the charge. This isn’t mere entry. It’s a calculated conquest. Delhi cements Bentley’s throne. India transforms into a luxury powerhouse. Roads gleam brighter. Aspirations soar higher.
Abbey Thomas, Brand Director, sums it up. “We commit to key markets first.” The Bentley India expansion proves that. Thrill awaits the bold.
