Kinetic Engineering revives the iconic DX as an electric scooter, blending nostalgia with modern tech
Kinetic Engineering, a legacy name in India’s two-wheeler market, has made a bold return with the launch of the Kinetic DX electric scooter. This modern electric vehicle (EV) revives the iconic DX nameplate, a household favorite from the 1980s and 1990s.
Priced at Rs 1.11 lakh for the base DX variant and Rs 1.17 lakh for the premium DX+ (ex-showroom, Pune), the scooter is a perfect blend of retro design and cutting-edge technology, a unique feature that is sure to intrigue and excite the market.
This move signals Kinetic’s ambition to capture a significant share of India’s growing electric mobility market, supported by an investment of Rs 177 crore over the next three years.
Why Does This Launch Matter for India?
India’s electric two-wheeler market is booming, driven by rising fuel costs and government incentives for clean energy. The Kinetic DX electric scooter arrives at a pivotal moment, offering an eco-friendly alternative for urban commuters.
With 99% of its components made in India, the scooter supports local manufacturing and aligns with the nation’s push for self-reliance.
Kinetic aims to sell 1.5 lakh units in the next three to four years, expanding its dealership network from 20 to 300. This could create jobs and boost the EV ecosystem. How will this reshape urban travel in India’s crowded cities?
What Models and Features Are Available?
The Kinetic DX electric scooter comes in two variants: DX and DX+. Both models feature a 2.6 kWh LFP battery, delivering a range of 102 km (DX) and 116 km (DX+), with top speeds of 80 km/h and 90 km/h, respectively.
The DX+ stands out with advanced features, including the Telekinetics Suite, which offers geo-fencing, vehicle tracking, and OTA updates. Both models feature a retro-inspired design, spacious 37-litre under-seat storage, and modern amenities, including an 8.8-inch digital display, Bluetooth connectivity, and a voice assistant that supports 16 languages.
Charging is convenient, with a full charge in four hours. What features matter most to you in an electric scooter?
How Does It Stack Up Against the Competition?
The Kinetic DX electric scooter enters a competitive market, facing rivals like the Bajaj Chetak, TVS iQube, and Ather Rizta. Its pricing is competitive, starting at Rs 1.11 lakh, but the DX+’s connected features give it an edge.
The scooter’s 9-year/1 lakh km extended battery warranty is a segment-first offering, providing peace of mind. However, competitors like Ola Electric’s S1 range offer navigation-equipped TFT displays, which the DX lacks. Kinetic’s focus on reliability and nostalgia could attract loyalists, but can it outshine established players in terms of performance and technology?
This launch marks a new chapter for Kinetic, blending heritage with innovation. The Kinetic DX electric scooter promises practical urban mobility with a nod to its iconic past. As India accelerates toward an electric future, will Kinetic reclaim its place in the hearts of millions?
