Enhanced Range and Features Target Urban EV Enthusiasts
Bajaj Auto launched a premium variant of its Bajaj Chetak electric scooter on June 20, 2025, boasting a 140 km range and advanced connectivity features, positioning it as a leader in India’s electric scooter innovation landscape. This launch strengthens Bajaj’s foothold in the electric two-wheeler market, signaling long-term shifts in urban mobility and consumer preferences for sustainable transport.
The new Bajaj Chetak variant, priced competitively, introduces electric scooter innovation with a high-capacity battery and smart features like app-based navigation and real-time diagnostics. Bajaj’s focus on extending range addresses consumer concerns about charging infrastructure, particularly in metro cities where EV adoption is surging. Industry data shows two-wheelers accounted for 12% of India’s vehicle sales in May 2025, with electric models driving growth. The Chetak’s upgraded design and performance make it a strong contender against rivals like Ola Electric’s S1 and TVS iQube, appealing to young, tech-savvy buyers.
This new Bajaj Chetak aligns with India’s policy push for EVs, including subsidies under the FAME III scheme and state-level incentives. Bajaj has invested heavily in local manufacturing, reducing reliance on imported components and supporting the government’s ‘Make in India’ initiative. This move not only lowers costs but also creates jobs, contributing to economic growth. The Chetak’s success could accelerate EV adoption in semi-urban areas, where affordability and range are critical factors.
Consumer trends highlight a growing preference for eco-friendly transport, with 65% of two-wheeler buyers considering electric options in 2025 surveys. The Chetak’s premium features, such as regenerative braking and a sleek design, cater to this shift, potentially reshaping market dynamics. However, challenges like inconsistent charging networks and battery supply constraints could hinder scalability. Bajaj’s plans to expand its service network and collaborate with charging providers aim to mitigate these issues, ensuring long-term growth.
The Bajaj Chetak launch marks a pivotal moment for electric scooter innovation in India, reinforcing Bajaj’s role in driving sustainable mobility and influencing global two-wheeler trends.
